Communications Plan : S.I podcast

Nowadays, everyone has a podcast. There is a small barrier to entry; you just need to have a microphone, decide your topic, and choose a host platform. This is likely why there are so many podcasts. Generally, in life, when pursuing any activities, it is important to find meaning in what you do. When I embarked on the journey to create a podcast of my own, I chose to address something dear to my heart. 

For many years, I went through medical training and was educated on rare tumors known as sarcomas. I would find that the time alloted to speak to patients often was not enough for the patients, and coupled with the exorbitant amount of information someone could receive all at once, it was clear that people needed a moment to digest the information and a reliable resource that they could return to at will to ensure they had their questions answered. 

This was the birth of Sarcoma Insight, a podcast dedicated to the education of patients, families, and trainees, with a focus on musculoskeletal bone and soft tissue tumors. This has been one of the most rewarding things I have done in my life, as it has proved more of a success than I could have ever imagined. My cohost and I have. spoken about it at conferences, and we will be publishing on it in medical journals soon. 

In my current pursuit of an MBA, as if I were not already busy enough, we have been tasked with a challenge in one of our courses. In particular, how can I make the podcast better, and any additional expansion would require increasing our online footprint and gaining revenue through advertising or merchandise. It is difficult to decide how best to proceed with this, but a communications plan is needed to address how best to proceed. 

I believe that a multifaceted approach would be best, bolstering the sarcoma insight website as a reliable means to provide additional information to our listeners. Identify the appropriate rate for ad revenue per episode and potential sponsors. We will begin developing our merchandise, which begs the question: What cool gear do the listeners of Sarcoma Insight want?